MoMAR

In 1683, a private collection of natural history curiosities was donated to the University of Oxford. The collection was later opened to the public. The Ashmolean Museum thus became the first permanent public exhibition housed by a corporation.

The act of “opening art to the public” simultaneously closes its definition to the commons; explicitly defining both space and art as exclusive and invulnerable.

As with any establishment – be they media, church or government – the richest of galleries are canonized, to the point where the public’s role and contribution is reduced to passive observer.

If we are to understand that art is the great measure of our culture we must also acknowledge it is owned, valued and defined by 'the elite.' We must also recognize then that the term “open to the public” is not an invitation, but a declaration of values. Values that are not our own. And so it has remained for 335 years. Until now.

Welcome to MoMAR. An unauthorized gallery concept aimed at democratizing physical exhibition spaces, museums, and the curation of art within them. MoMAR is non-profit, non-owned, and exists in the absence of any privatized structures.

The first exhibit: “Hello, we’re from the internet” consists of eight artists and will be overlaid on top of existing artworks hung in ‘a museum' of modern art in New York using Augmented Reality.

Join us on March 2nd for the very first exhibition. If not simply to see the artworks themselves, we invite you to engage in the oncoming conversations and consider the bigger pictures that surround them.

The project is open source, instructions readily available on momar.gallery/opensource and very much open to the public.

Building on the work of other artists who have invaded contemporary art spaces, we aimed at democratizing physical exhibition spaces, museums, and the curation of art within them. Here are some we want to acknowledge:

Sander Veenhof and Mark Skwarek, www.sndrv.nl/moma
Manifest.AR, Venice Biennial intervention: www.manifestarblog.wordpress.com
Tamiko Thiel, All Hail Damien Hirst!: www.allhaildamienhirst.com

Please send us other AR projects that we can include here Send Links

Gallery

Welcome to MoMAR. An unauthorized gallery concept aimed at democratizing physical exhibition spaces, museums, and the curation of art within them. MoMAR is non-profit, non-owned, and exists in the absence of any privatized structures. MoMAR uses Augmented Reality to overlay art onto existing artwork and frames housed in museums and gallery spaces around the world.

Downloading the MoMAR app, visitors hold their phones over specified frames and spaces in order to view alternate artwork, and MoMAR exhibits.

Download the MoMAR app below:

Staff

Damjanski
Damjanski is an artist living in a browser and co-founder and member of the incubation collective Do Something Good. Link

David Lobser
David Lobser lives in Brooklyn and makes Work, mostly with 3D graphics. Work is defined as a measure of energy transfer that occurs when an object is moved over a distance by an external force. Work is a commodity that involves sweat and is an activity for people that wear shirts with blue collars. David Lobser creates multi-user VR experiences, VR experiences for therapy, and short narrative pieces. Link

Contact us

Visit Us

MoMAR is located in the Jackson Pollock room on the 5th floor. We chose the room for two significant reasons. Firstly, it is part of the permanent collection and remains unchanged within the walls of the museum. Secondly, it has a bench.

The gallery is open seven days a week from 10:30am – 5:30pm. Open until 8:00pm on Fridays.

Our restaurants and stores
have different hours.

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