Group show:
 Open to the Public

OCTOBER 25 2019 - JANUARY 25 2020

Opening Reception:
Friday October 25th, 6pm - 8pm
(Floor 5, The Estée and Joseph H. Lauder Gallery)

While art seems to be the ultimate place of freedom and individuation, art museums often resemble sacred devotional spaces in which perspectives and behavior know only one direction. MoMAR ties in with the artistic movement of 'Play Art’, which in the 1960s had a democratization of art in mind. Variable art objects made art itself tangible as a product of collective activities and value creation processes. The participants of 'Open to the Public' belong to the generation of the Internet. However, they have also started to dynamize the medium of art, its exhibition forms and ways of interpretation. MoMAR provides a platform for these approaches and therefore rethinks the mechanisms of art curation. Each artist has created new work specifically for the exhibition. More


Welcome to MoMAR. An unauthorized gallery concept aimed at democratizing physical exhibition spaces, museums, and the curation of art within them. MoMAR is non-profit, non-owned, and exists in the absence of any privatized structures. MoMAR uses Augmented Reality to overlay art onto existing artwork and frames housed in museums and gallery spaces around the world.

Downloading the MoMAR app, visitors hold their phones over specified frames and spaces in order to view alternate artwork, and MoMAR exhibits.

Download the MoMAR app below:

Visit Us

MoMAR is located in the former Jackson Pollock room, The Estée and Joseph H. Lauder Gallery on the 5th floor. We chose the room for two significant reasons. Firstly, it is part of the permanent collection and used to remain unchanged within the walls of the museum. Secondly, it has a bench.

The gallery is open seven days a week from 10:30am – 5:30pm. Open until 9:00pm on Fridays.

Our restaurants and stores
have different hours.

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